The future is bright without Strategy Myopia In the early 1980's I had a life-changing business experience. I was about to graduate from university and was attending my first job fair that the Marketing faculty had organized. My first interview was with an executive from Unilever, a "perfect" company to join to learn what marketing in the real world was all about. I sat down full of [...]
Leadership. Open minds. Parking your Ego. Gathering previously unknown information. Understanding Real Strategic Marketing vs. Digital Marketing. Strategic Mindset vs Tactical Mindset. These are the critical components that will allow you, as a leader in an organization, to facilitate business growth in an organized and logical way. It will enable you to navigate the waters of complexity and [...]