Marketing Automation

Marketing Automation will assist you in automating your marketing, sales, and fulfillment processes

Marketing automation can become a prime source for lead development and nurturing, something that many companies struggle with. For all companies it should be seen as part of the overall marketing strategy because it has the capability to touch so many parts of the organization, automatically, once the process has been created.

Marketing automation moves leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. Prospects are scored, based on their activities, and then presented drip campaign messaging via email and social channels, thus nurturing them from first interest through to sale. Marketing Automation involves multiple areas of marketing and is really the marriage of email and other digital marketing tools coupled with a structured sales process.  It formalizes a process without the involvement of people until such time as the prospect is ready to buy.

Marketing automation’s advantages and capabilities include:

1. Integration of multi-media (example: video) into your multi-step marketing campaigns
2. Help you to stay relevant and timely with your follow-up
3. Prevent you from dropping any potential leads
4. Track and measure all your marketing investments
5. Focus sales people’s time on the best prospects
6. Allow you to see who’s on your site RIGHT NOW
7. Help you to save time by automating routine tasks
8. Optimize your marketing dollars

We have the capability to  assist you in defining the relevant strategy that makes marketing automation an optimal choice in your marketing toolbox.

For more information on these services contact Neville Pokroy at 905-886-2235.