Toronto-Based Consulting Organization Masterminds a Top 3 Award for Legal Client

Toronto, ON, Thursday, May 05, 2011 – Mastermind Solutions Inc., a Toronto based management consulting organization that focuses on Strategy, Marketing, Finance and Organizational Design, is delighted to announce that one of their clients, Pallett Valo LLP, has been named as one of the Top 3 Regional law firms in Ontario by Canadian Lawyer Magazine. Neville Pokroy, one of the Mastermind partners was the key architect in the development and execution of the firm’s marketing strategy and plan.

Canadian Lawyer has been publishing its list of top regional law firms for years. Partners, lawyers and in-house counsel are asked to vote in confidence on their top 10 full-service law firms with offices only in Ontario.

The award is especially momentous given the quality of the top 10 firms, all of which were much bigger, and many of which were downtown Toronto law firms. “As a regional firm, we have certain advantages. We believe we ‘punch above our weight’,” says Anne Kennedy, Managing Partner. “It’s particularly thrilling to be acknowledged by your peers in this way.”

According to Chief Operating Officer, Frances Wales, “the strategy Neville conceived and implemented together with our inside team, has been focused and seamless. The messaging was simple and meaningful and has obviously resonated with clients and referral sources alike. We have been consistent in our approach and it has really paid off”. Ms. Wales added, “as a result, our lawyers bought into the role that they played and the firm is now much stronger than before”.

According to Neville Pokroy, Marketing Partner at Mastermind Solutions Inc., “The entire Pallett Valo team has been incredible to work with. We made sure that we did not make the marketing process too complicated or onerous for the lawyers, and that approach has been key”. Added Pokroy, “marketing is now second nature to many lawyers and is not a significant drain on their billable hours. Managing that balance will always be a core element of the success”.

About Mastermind Solutions Inc. www.mastermindsolutions.ca

With a core focus on marketing planning, followed naturally by implementation of marketing activities, Mastermind delivers accelerated marketing solutions to midsize companies.

Contact:
Neville Pokroy (905) 886-2235 neville@mastermindsolutions.ca