Neville Pokroy (B.Com Honours – Marketing)

Enabling businesses to grow through effective Strategic Marketing. 

Grow your business through strategic marketing

Neville consults in the areas of strategic marketing planning, as well as in the development and execution of marketing strategies and plans. He assists companies who require marketing expertise to plan and fully execute marketing programs. Neville’s business background includes retail and consumer goods marketing, as well as consulting with entrepreneurial businesses in markets as diverse as computer software, bankruptcy, communications, pharmacy retail, industrial wholesaling, legal, healthcare and recruitment.

Neville takes the ideas and concepts that big and successful companies use in strategic marketing, and simplifies them for mid-market companies.  This enables them to apply complex principles in a simple yet effective way, ensuring that they jump ahead of their competitors.

He has worked for companies such as Edgars, Kimberly-Clark, Ault Foods and Black Photo Corporation. Neville’s special skills include the ability to translate his corporate marketing expertise into a disciplined set of marketing skills ideal for entrepreneurial businesses.

As a Fractional Chief Marketing Officer (FCMO), he believes that success comes from within one’s own mind, and is driven by the desire to succeed. He specializes in creating leaders in organizations’ as a means to differentiate themselves and drive success and growth.  He is a firm supporter of the new entrepreneurial spirit and believes that unnecessary formality limits one’s ability to be creative and develop unique solutions for unique challenges. Neville holds a Bachelors degree in Accounting and Marketing and a Postgraduate Honours degree in Marketing. He is past VP Marketing for the Association of Independent Consultants.

Read Neville’s blogs here

Being prepared isn’t just for boy scouts

The Marketing Minute

Neville Pokroy: TV interview on “In Business” – The Psychology of Marketing

Article on Strategic Marketing Planning

Big Bang for Business – Igniting business growth by contrasting Conscious and Subconscious business realities

Neville Pokroy quoted in the Financial Post, on Growing a Business

Expert Assessment: The Key to Making Marketing Work – article from AMA Newsletter “Marketing News Exclusives”

CONTACT NEVILLE: neville@mastermindsolutions.ca