The Path to Informed Decision-Making: Insights into Your Market and Customer Behaviour How well do you really know your market or your potential customer? Do you really know what they want to buy? How much they are willing to spend? When do they shop? How do they shop? All these kinds of questions are really important because the answers should dictate your offering to them.[...]

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Leveraging Warranties as Effective Sales Tools When you buy a new product from a store, doesn't it make the purchase easier when they salesperson says to you: "and the product is warranteed by us for 3 years"? Very often, just the use of the words warranty or guarantee helps to reinforce the product or service that is being sold, even if the warranty is never used. It's like that[...]

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Could your marketing be more effective? FIND OUT FOR FREE Many organizations try different marketing tactics and are not sure if they will work.  In today's digital age, people are defaulting to digital marketing without giving it the necessary due diligence.  That approach may be costing the organization unnecessary money without the commensurate return on investment. Why not build a [...]

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Turbocharge your marketing In today's world, all you hear about is digital marketing and social media. But, are these tactics right for you?  Wouldn't it be great to find out before you spend your valuable resources by following the crowd? After all, marketing is all about standing out from the crowd. As one of the leading marketing companies in Toronto, we know about marketing strategy, [...]

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Just Imagine. Business growth starts with your imagination Imagine elevating your business to a level that was previously unimaginable. Yes, it is possible, and don't let anyone convince you otherwise. As you confront the advent of the new year there are a number of important things you should do to improve the odds of an improved outcome next year.  Start by: Developing a budget for the [...]

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I was blown away recently when I was listening to Terry O'Reilly's podcast "Under the Influence". While his topics have always been unique, inspiring and motivating, it was the one about "the little things" that really hit home. Why? Because most of us are always in pursuit of the home run, and it's exactly that pursuit that blinds us to the small and very obvious stuff that can really make a [...]

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CPI is a term that most people who studied economics, accounting or business would understand and relate to as: Consumer Price Index.  While this term is sometimes used to measure inflation at a consumer level, it has a new and more exciting meaning that will represent a new capability for business owners and executives looking to grow, improve or transition their businesses. In this case, CPI [...]

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An excerpt from the new book: Big Bang for Business: 8 Steps to Create Explosive Growth and Success "Good fortune is what happens when opportunity meets with planning." Thomas Edison. It is no coincidence that Edison had the foresight and creativity to invent the electric light bulb. With the same enlightened foresight, you are invited to read this book and use it as a guiding light for your [...]

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When social media became the new rage of marketing a few years back so many people saw it as the new holy grail.  In reality, this happens every few years as the new and the exciting takes over the imagination of the media who drive it incessantly until something newer and more exciting arrives and we follow that holy grail till it becomes passe. And so, each new innovation does not disappear, it[...]

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